Elden Ring: Let’s think big to impress fans
For the release of Elden Ring, published by Bandai Namco Entertainment and developed by From Software (creators of the iconic Dark Souls series), life-size statues of Malenia measuring 2 meters have been specially designed for promotional events all around the world.
Neamedia worked closely with the studio from the 3D modeling process to the mass production of these impressive life-scale figures. Many skills were used to recreate the character in its every original detail.
From store decorations to filming sets and trade shows, the sculptures have participated in bringing exposure to the franchise around the world.
To boost the visibility of a new franchise !
These mannequins constitute a real customer experience that contributes to the game's notoriety through social networks.